Susanna Reid’s ‘Good Morning Britain’ Launch Pulls In Just Half The Viewers Of ‘BBC Breakfast’

‘Good Morning Britain’ launched on Monday morning, with 800,000 people tuning in to see Susanna Reid making her ITV debut, according to statistics reported by The Mirror.

The good news for the presenting team – which includes Susanna and Ben Shephard – is that audience figures are up by a third from the show’s predecessor ‘Daybreak’, which averaged just 600,000 viewers before it was axed.

The bad news for ITV is that the show was still trumped by the 1.5 million viewers watching ‘BBC Breakfast’ – almost double the audience of ‘Good Morning Britain’.

good morning britain

The ‘Good Morning Britain’ presenting team

The debut of ‘GMB’ also failed to draw in as many viewers as the ‘Daybreak’ launch back in 2010, which was watched by just over 1 million people.

However, ITV producers seem undeterred by the news that ‘BBC Breakfast’ is so far winning the ratings battle.

ITV’s director of daytime Helen Warner told The Mirror: “The launch was a fantastic team effort, and we are focused on building a strong breakfast brand going forward.”

Meanwhile, Twitter users were divided by ‘Good Morning Britain’ following its first broadcast, with some viewers praising the show’s format, which tries to put more emphasis on news than other daytime shows, while others criticised it for lacking warmth and being too formal.

Susanna Reid was a presenter on ‘BBC Breakfast’ for over a decade before announcing back in March that she was leaving to front ITV’s ‘Good Morning Britain’ reboot.

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  • Susanna Reid

    File photo dated 03/09/13 of Strictly Come Dancing favourite Susanna Reid who has admitted taking choreography tips from her children ahead of Saturday’s final.

  • Susanna Reid

    Susanna Reid and Kevin Clifton during a press call for the UK Strictly Come Dancing Live Tour 2014 starting in Birmingham on Friday at the National Indoor Arena, Birmingham.

  • Susanna Reid

    Susanna Reid arrives at Red’s Hot Women Awards in association with euphoria Calvin Klein, at the Renaissance Hotel in London.

  • Susanna Reid

    RETRANSMITTED REMOVING EMBARGO AND ADDING CAPTION INFORMATION Susanna Reid wearing her favorite outfit where she performed a Waltz to Annie’s Song by John Denver, from the current series of Strictly Come Dancing, at Elstree Studios, London.

  • Strictly Come Dancing

    File photo dated 28/11/12 of BBC Breakfast host Susanna Reid is stepping out in this year’s Strictly Come Dancing, according to reports. The presenter, who currently commutes between London and Salford for her duties on the early morning show, will have to find time to fit rehearsals in around her early starts.

  • Susanna Reid

    Susanna Reid arriving for the 2014 National Television Awards, at the O2 Arena, London.

  • Susanna Reid

    Susanna Reid arriving at the National Television Awards 2014, O2 Arena, Greenwich, London.

  • Susanna Reid

    Susanna Reid and Kevin Clifton during a press call for the UK Strictly Come Dancing Live Tour 2014 starting in Birmingham on Friday at the National Indoor Arena, Birmingham.

  • Susanna Reid

    RETRANSMITTED REMOVING EMBARGO AND ADDING CAPTION INFORMATION Susanna Reid wearing her favorite outfit where she performed a Waltz to Annie’s Song by John Denver, from the current series of Strictly Come Dancing, at Elstree Studios, London.

  • Susanna Reid

    Susanna Reid arriving for the Strictly Come Dancing Photocall at Elstree Studios, London.

  • Susanna Reid

    Embargoed to 0001 Monday December 16. Susanna Reid wearing her favourite dress from the current series of Strictly Come Dancing, with her dance partner Kevin Clifton at Elstree Studios, London.

  • Red Magazine Red Hot Women Awards – London

    Susanna Reid attending Red’s Magazine Red Hot Women Awards in Association with euphoria Calvin Klein at One Marylebone,London.

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    BIRMINGHAM, UNITED KINGDOM – JANUARY 16: Kevin Clifton and Susanna Reid attend the launch photocall for the Strictly Come Dancing live tour 2014 at NIA Arena on January 16, 2014 in Birmingham, England. (Photo by Steve Thorne/Getty Images)

  • Susanna Reid

    Susanna Reid arriving for the Strictly Come Dancing Photocall at Elstree Studios, London.

  • Red’s Hot Women Awards – London

    Susanna Reid attending Red’s Hot Women Awards in association with euphoria Calvin Klein, at the St Pancras Chambers in central London.

  • Susanna Reid

    LONDON, UNITED KINGDOM – DECEMBER 09: Susanna Reid attends the Downing Street Christmas Party at 10 Downing Street on December 9, 2013 in London, England. (Photo by Stuart C. Wilson/Getty Images)

  • Susanna Reid

    Susanna Reid arriving at the Strictly Come Dancing Launch 2013, Elstree Studios, Borehamwood, London.

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    Susanna Reid arrives for the annual Red’s Hot Women Awards 2012 at One Marylbone, London.

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    Embargoed to 0001 Monday December 16. Susanna Reid wearing her favourite dress from the current series of Strictly Come Dancing, at Elstree Studios, London.

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    Susanna Reid at the start of during the 32nd Virgin London Marathon in London.

  • Susanna Reid

    Susanna Reid attending Red’s Hot Women Awards in association with euphoria Calvin Klein, at the St Pancras Chambers in central London.

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(Source: huffingtonpost)

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